Urban Outfitters
Flower Mart Launch
social + photography + styling
Urban Outfitters’s faux flower collection was released across all locations with a temporary NYC pop-up shop in Nolita. The pop-up shop displayed and sold the full assortment plus other grow-themed UOHome products. Displays of the Flower Mart were showcased in stores with digital imagery — containing both real and faux flowers. Social media campaigns were carried out in collaboration with influencers, where floral design was implemented in their homes.
pre launch
collaboration between print, copy, and marketing teams
live experience + social
collaboration between print, copy, marketing, and merchandising teams
#UOFlowerMart
content + curation
Influencer partnerships + photography + styling
shop displays
collaboration between print, copy, marketing, and merchandising teams
